Saas/B2B Online Marketing Specialist

  • Marketing
  • Amsterdam, Netherlands

Saas/B2B Online Marketing Specialist

Job description

Saas/B2B Online Marketing Specialist

What you will do

We are looking for an experienced and highly motivated Online Marketing specialist to join our marketing team in Amsterdam in an exciting, fast-paced, and international environment.

You will be responsible for the planning, execution, management, and measurement for all online performance marketing campaigns – to drive high-quality traffic in line with marketing requirements and ROI expectations. With a passion for online marketing, you will be hands-on managing the campaigns and driven by a desire to meet challenges and succeed in driving quality leads that will eventually turn into happy Impraise customers.

You don’t stop there though, as you are always considering the next step in the buyer journey and due to the nature of working in a start-up, you’re interested in learning how to support the next step of the journey by building and optimising landing pages and other channels to ensure the best user experience to convince and convert prospects to hot leads for the sales team.

Your main responsibilities will consist of:

  • Develop and execute a paid search/SEA, display and social media advertising strategy to drive additional revenue for the business
  • Own the creation, implementation, tracking, optimization, and measurement of all campaigns
  • Measure and report on the effectiveness of our online campaigns and create action plans to improve results
  • Work with our graphic designer to build and experiment with creatives
  • Adopt a rapid A/B ‘test and learn’ approach to all activity to help drive learnings and performance
  • Develop and test strategies across all marketing channels to help reach our desired audience in the most effective ways possible
  • Support the growth of the different markets according to their needs and specificity in close collaboration with the rest of the sales and marketing team
  • Share best practices with the team

A bit about you

You get incredibly excited when you read the above responsibilities. You have probably by now messaged your friends already that you’ve found the job you were looking for. You are curious and passionate about people, data, and digital marketing. You are a creative, entrepreneurial, and data-driven marketer who likes to work closely with other teams.

You thrive in a fast moving organization and you are not afraid to take ownership or reach out to new people asking them for a favor. This role requires great ability to communicate, strategize, and a strong resilience to keep optimizing our process. A big misconception of being a fast growth tech company is that this means there is no attention for detail and structure. When we do things, we want to do it right. We believe in hiring the right people who we can trust to get the job done well.


Your main responsibilities will consist of:

You’ve got what it takes if you have..

  • Minimum of 2-3 years hands-on experience in a paid search, display and paid social capacity, ideally in a Saas or B2B environment
  • In-depth knowledge of the search, display, and social media landscape and understanding of the tools used to execute effectively
  • Advanced Excel user
  • A data-driven attitude to help drive experimentation
  • Results and performance focused – driven and motivated by surpassing targets
  • Excellent multitasking abilities and the ability to prioritize well in a fast-paced environment
  • Creative – constantly coming up with new, imaginative ideas to explore and improve our online campaigns
  • Strong problem-solving skills – always looking for improvements to the way things are done
  • Team player and winning can-do attitude
  • Hands on and willing to learn new skills to help drive things forward

    What we offer:

    • Market competitive salary
    • Be at the core of a mission-driven team solving a meaningful problem that delivers true value for users
    • Join us in our main office in the heart of Amsterdam
    • Talented and fun colleagues: serial entrepreneurs, psychologists, engineers and people from companies like Google, Accenture, and Microsoft
    • Professional Development Allowance
    • Health Allowance
    • Tap into the Y Combinator network to learn from the best network of tech startups in the world
    • Daily office lunch with your colleagues
    • Company provided laptop and equipment and more


    Hello, Sveiki, Kia Ora, Bonjour, Olá, Cześć! We are Impraise, a team of international hackers, business hustlers, and creative brains backed by the world's most renowned startup accelerator, Y Combinator. We made it our mission is to empower people to take ownership of their day-to-day progress and long-term career development. We are here to make the process of management easier, especially for new engineering managers. We have a passion for designing beautiful products and we like to work with people who can bring in new skills, experience, and energy! You can read more about our company core values here to learn more about the behaviors we value at Impraise.