Content Writer

  • Marketing
  • Amsterdam, Netherlands

Content Writer

Job description

From content creation across channels to crafting compelling stories and ad copy to support campaigns,  you’ll manage the voice of Impraise and grow our loyal consumer base. This role will span every facet of our story through the customer journey. 


Our ideal candidate is a creative content writer that celebrates clarity in storytelling, understands how to engage different audiences through content, and preferably has experience writing B2B SaaS content. 


Responsibilities

  • Grow the blog to be a lead gen machine driving high quality leads

  • Create content our audience is looking for and optimize the path to conversion

  • Accountable for all content marketing initiatives to drive traffic, engagement and leads

  • Scope, write, and track the effectiveness of bi-weekly newsletter 

  • Manage editorial calendar and organization workflows

  • Develop and execute on a content promotion plan including social media

  • Channel management of digital content hubs and all supporting social channels

  • Make sure content is consistent with our brand voice, style, and tone

  • Create original, newsworthy stories together with our head of PR to land coverage in tier 1 publications

What we offer

  • Vacation policy: 25 paid vacation days a year

  • Up to €150 commute coverage for travel above 10km from the office

  • Office Lunch available in the office daily for a small contribution

  • Access to company Professional Development allowance

  • Health Allowance, €500 annually pro rata (in relation to wellness and exercise not health insurance)

  • Travel for bereavement reimbursement

  • Company provided laptop and equipment

Requirements

  • Enjoys staying on top of HR news and trends, and has a genuine interest in our product

  • 2-3 years of relevant working experience

  • Native Level English 

  • Understanding of best practices across main social media and marketing channels

  • Strong understanding of SEO, content categorization and structure, content development, distribution and measurement

  • Experienced in creating content for the web and growing a social audience

  • Ability to analyze and present content and channel performance

  • Experience with Google analytics, LinkedIn, and HootSuite

  • Creative and excited about finding interesting and engaging topics and subjects to cover

  • Startup Mindset 

Please include a link to content you've recently created in your application.