Senior Growth Marketer

  • Marketing
  • Amsterdam, Netherlands

Senior Growth Marketer

Job description

At Impraise, we believe in the power of people. As a market-leading technology company we make performance management meaningful for employees, actionable for managers, and painless for HR. Founded in 2014, Impraise is one of the most successful people-focused companies to come out of Y Combinator. With offices in Amsterdam, and New York, Impraise has quickly become one of the fastest growing tech companies in Europe. 

 

Serving hundreds of customers worldwide, Impraise is the partner of choice when it comes to creating a feedback culture that empowers organizations and its most valuable asset — it’s people.

 

Your challenge —

As a senior growth marketer, you will have a cross-functional role working closely with the Sales, Marketing and Product teams. Utilising data driven marketing insights, you will help plan and optimise our marketing channels and tactics to help build creative ways to educate prospects about an evolving industry to help propel our business forward. In short, you will make it easier for people to understand and fall in love with Impraise.

 

We have a dynamic marketing team, and you will be joining as a digital specialists who can work alongside others to create kick-ass campaigns and experiments across a range of channels - contributing where it suits best depending on experience and your ability to impact success. All for one and one for all.

Requirements

Responsibilities 

  • Run campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution through to completion

  • Understand the lifecycle of leads and customers at Impraise and identify opportunities for growth and optimization

  • Help with the creation and implementation of the overall acquisition strategy (online & offline)

  • Own our automated nurture campaigns and associated metrics to drive ongoing conversion rate improvements at all stages of the funnel

  • Work closely with our Head of Product Marketing, Head of CS, and Head of Product to increase retention of current and future customers.
     

You’ve got what it takes if you have..

  • Minimum 4 years experience, with 2 years in a similar position

  • Experience in B2B and/or SaaS is ideal, but not essential

  • You’re always looking ahead to the future and what will help tell our story to our audience in the best way possible. This doesn’t mean the next silver bullet, but whatever is going to help succeed

  • You know how to create, run and analyze experiments to the point of perfection.

  • Knowledge and hands-on experience of digital channels, including but not limited to: SEO, PPC/CPA, social media advertising, email platforms and Google Analytics.

  • A highly data driven mindset– you love to measure and test everything.

  • Self-motivated, highly ambitious, strong organizational skills.

  • You make things happen, and will drive projects to make sure that happens

  • We don’t expect Don Draper, but you need to have copywriting chops (english) to create ads, emails and other content so you’re not relying on others

  • Passionate about taking Impraise from startup to scale up by educating our audience in a new and highly competitive industry
     

Essential Tools experience:

  • Adwords, Facebook Ads Manager, LinkedIn

  • Google Analytics

  • Unbounce (or equivalent)

  • A/B testing tools

  • Zapier

  • Marketing Automation

  • Website CMS
     

What we offer:

  • Market competitive salary

  • A meaningful problem to solve that delivers true value for users

  • A mission driven team that aims to have a long lasting impact in the market

  • Be at the core of a scaling company and impactful product

  • Join us in our main office in the heart of Amsterdam and visit our other office in New York

  • Talented and fun colleagues: serial entrepreneurs, psychologists, engineers and people from companies like Google, Accenture, and Microsoft

  • Health Allowance (500 Euros/year pro rata)

  • Tap into the Y Combinator network to learn from the best, probably the most valuable network of tech startups in the world

  • Fast paced, fun, and energetic company with a friendly culture

  • Wonderful office & opportunity to join daily office lunch with your colleagues

  • Company provided laptop and equipment and more
     

Ultimately, you are self-motivated and get things done. We are a close team and love working alongside each other, but we don’t need people who have to be constantly managed. If you only work well with someone telling you what to do - there is no need to apply here. We work hard every day because we care about our mission, the people we work with, and we want to see results. Please note that hard work doesn’t mean endless hours - it means working hard to drive results. There is no coasting or hiding here - you will be held accountable for achieving results, and we will celebrate when we achieve them. If this doesn’t excite you, you might want to move on to the next listing. If it does - we look forward to having an exciting conversation soon!