Product Marketing Manager

Job description

A bit about who we are:
Hey, we’re Impraise, a growing, Y Combinator backed startup with offices in two of the most beautiful city centers of the world, Amsterdam and New York.

We’re on a mission to abolish the painful yearly performance reviews and redefine them so people can use feedback to grow personally and professionally throughout the year. Your work will have a major impact on a huge amount of people working at some of the most high performance companies in the world.

Work is a huge part of people’s lives. At Impraise you’ll have the chance to work with a team of amazing people with a proven track record of delivering great products.

Check out our Culture Video to discover who we are

A little more about what we do:
Our mission is to help people become successful in their professional life while building a company people love to work at. We help our clients and users achieve a high performing work environment by:

  • Giving continuous insight into your performance
  • Making it easy to collect feedback and make it insightful
  • Offering coaching and guidance on next steps in your career

We’ve come a long way already and working together with some amazing clients like Atlassian, Shopify & We see a lot of exciting opportunities and challenges ahead.

The challenge we would like you to solve in this role:
There is an enormous opportunity in the market. Many companies would benefit tremendously from improving the way they run their people management. One out of three companies is planning to change their performance management in the next 3 years and the application Performance Management Market is expected to grow from $2.72 billion in 2014 to $4.98 billion by 2019. We need people like you who are motivated to find the right marketing opportunities to expand our brand awareness and use the right tone of voice across our messaging


A bit about you:
This role requires great ability to communicate our value, intelligence to understand who & how to approach people, and great collaboration skills as you’ll be working with many people across the organization. You have a strong empathy and know how things resonate with different type of audiences. People like to talk with you as you are genuinely interested in hearing their story; you are curious to learn; but you are also a great story teller.


You thrive in a fast moving organization; you are not afraid to take ownership; and you get stuff done. Being a fast growth tech company it’s important that you enjoy this mindset. The biggest misconception is that this attitude means no attention for detail and structure. When we do things, we want to do it right, but we believe in hiring the right people who we can trust to get it done.


You Should have:

  • BA/BS Degree required
  • Fluent English
  • Strong phone & interpersonal skills
  • Excellent written & verbal communication skills
  • Highly organized and strong time & project management skills
  • Ability to learn, self-motivated, and accountable
  • 1-3 years product marketing experience, particularly in SaaS is a plus
  • Thrive in a start-up environment

What you’ll be doing:

  • Identifying marketing opportunities to improve our brand awareness
  • Create written content to educate sales team and advance deals such as case studies, competitive information fact sheets, product collateral, and custom work
  • Define product positioning and create solution messaging for new feature releases
  • Manage the communication on the website and work closely with the lead gen team to improve conversion of visitors
  • Manage the sales marketing materials repository and ensure that all information is easily and readily accessible at point of need
  • Help organize marketing events
  • Support our sales & success team with sales enablement and training
  • Conduct and report on market research
  • Challenge our process and make our business more effective

What we offer:

  • Market competitive salary plus stock option plan
  • A meaningful problem to solve that delivers true value for users
  • A mission driven team that aims to have a long lasting impact in the market
  • Be at the core of a scaling company and impactful product
  • Work from our office in the center of Amsterdam
  • Talented and fun colleagues: serial entrepreneurs, psychologists, and people from companies like Google, Accenture, and Bloomberg