Director of Sales Development North America

  • Sales
  • New York City, United States

Director of Sales Development North America

Job description

A bit about who we are:

Hey, we’re Impraise, a growing, Y Combinator backed startup with offices in two of the most beautiful city centers of the world, Amsterdam and New York.

We’re on a mission to abolish the painful yearly performance reviews and redefine them so people can use feedback to grow personally and professionally throughout the year. Your work will have a major impact on a huge amount of people working at some of the most high performance companies in the world.

Work is a huge part of people’s lives. At Impraise you’ll have the chance to work with a team of amazing people with a proven track record of delivering great products.

Check out our Culture Video to discover who we are

A little more about what we do:

Our mission is to help people become successful in their professional life while building a company people love to work at. We help our clients and users achieve a high performing work environment by:

  • Giving continuous insight into your performance
  • Making it easy to collect feedback and make it insightful
  • Offering coaching and guidance on next steps in your career

We’ve come a long way already and working together with some amazing clients like Atlassian, Shopify & We see a lot of exciting opportunities and challenges ahead.

The challenge we would like you to solve in this role:

There is an enormous opportunity in the market. Many companies would benefit tremendously from improving the way they run their people management. One out of three companies is planning to change their performance management in the next 3 years and the application Performance Management Market is expected to grow from $2.72 billion in 2014 to $4.98 billion by 2019. We need people like you who are motivated to coach, manage and mentor our team of Sales Development Representatives. We are especially expanding rapidly in the United States and Europe.

S/he is an experienced sales leader and startup player that is excited about the opportunity to join an early-stage, explosive-growth startup. Reporting to the VP Global Sales, s/he will lead our NA SDR team based in NYC to evangelize and drive adoption across several verticals and account sizes in every geographic region.

Your team’s challenge:

The team you’ll be joining currently comprises talented Sales Development Reps. They are preparing the ground for growing the revenue of Impraise rapidly by pre-qualifying accounts before we engage our Account `executives, primarily in the mid and upper-mid market.


What we expect you to know and do from day one:

  • Recruit, train and optimize a global team of SDRs responsible for inbound and outbound sales engagements based in New York City 
  • Refine the sales pitch and process to achieve optimum results
  • Establish metrics and help the team improve by understanding their performance
  • Be the go-to sales leader in NYC and set the standard in the office by helping create a fun, high energy environment where people love coming to work.
  • Oversee usage of team systems including Salesforce, Zoom Info, Sales Loft, Datanyze, etc.
  • Work closely with Sales and Marketing leadership to ensure success of marketing campaigns
  • Work with Account Executives, SDRs and marketing to generate new business pipeline
  • Optimize a scalable on-boarding and development infrastructure for Sales Development Representatives in order to minimize their ramp time


  • 3+ years of B2B SDR/BDR sales management experience
  • Self-starter with proven success as a sales leader
  • Experience developing goals, KPI’s and metrics for inbound and outbound SDR teams
  • Strong CRM and experience with SDR/BDR productivity tools
  • Proven ability to execute outbound prospecting strategies
  • Experience selling into the mid market & enterprise market strongly preferred
  • Experience selling into both Europe and the US strongly preferred

“Day in the Life”

On any given day the SDR Manager will be meeting with his/her team members to provide side-by-side coaching as well as call monitoring. They will also be measuring and reviewing the effectiveness of call campaigns to report to the VP of Sales. The SDR Director will be responsible for optimizing call scripts and making recommendations for future campaigns and helping scale the SDR team globally.

Additionally, as the most senior representative of Sales in our NYC office, you will be the go-to person for local Account Executives for day-to-day sales matters ranging from messaging to deal strategy. As such, you will act as an “extension” of the VP Global Sales when he is not in the office.

Finally, we are sure you’ll be having a lot of fun and learning a huge amount about how to build a high growth, high performance, high joy business that’s helping people unleash their potential at work.

What we offer:

  • Market competitive salary plus stock option plan
  • Company provided laptop and equipment
  • A meaningful problem to solve that delivers true value for users
  • A mission-driven team that aims to have a long lasting impact in the market
  • Be at the core of a scaling company and impactful product
  • Talented and fun colleagues: serial entrepreneurs, psychologists, and people from companies like Google, Microsoft, Accenture, and Bloomberg.